This year the National Plug In Day event, er sorry Drive Electric Week, for Southeastern Michigan took place in Ann Arbor at Briarwood mall. This is a very popular mall with a lot of traffic–a much better location than behind a parking structure at a community college where last year’s event took place.
In addition, this year the timing worked out for me: The event was originally planned for Saturday but there is a U of M football game on Saturday (many people attending the game park at the mall and take the shuttle and traffic near Ann Arbor on game days is a nightmare). I would not have been able to attend the Saturday event with my son’s sports schedule.
Now on to the event; I loaded up the FFE with some EVSE’s and a table to display them all:
Arriving just prior to the official start I setup my display:
On display I had the Juicebox, a Clipper Creek LCS-25P, and the Ford Level 1 charger. I was surprised to learn that many of the EV drivers haven’t heard of the Juicebox. This was most likely due to the fact that the majority of cars that showed up were Volts which doesn’t need much more than what came with the car (in fact many of the Volt drivers just used the included Level 1 charger).
The car tally for the event was:
- 1 C-Max Energi
- 1 Jet Electrica
- 3 Tesla Model S
- 2 Focus Electrics
- Half dozen or so Volts
- 3 Battery Scooters
- Many battery bicycles
Shortly after setting up I was asked to assist with placing the signs around the mall. I only mention this small detail because we used a Tesla Model S to drive around and place the signs–my first and only ride in a Model S. What struck me the most about the Model S was how similar an experience it was to riding around in the Focus Electric. Now before anyone gets all bent out of shape, think about it a little bit. They are both EVs and they both exhibit all the common qualities that makes everyone love an EV: the smooth and quiet ride. As far as acceleration: Yeah the Model S has that in spades (and this was only a 60) over the FFE.
During the show/event I noticed that when people would show up to see the cars they tended to gravitate to my small display first. I’m not sure if that was because I had a lot of stuff to look at with the EVSE’s on display, that I was always by the car, or simply because of my car’s color. I did get a few comments on the color and how striking it looked compared to the other cars on display (most of the other colors: The Ford’s were their Ice Storm color, the Volts and Model S’ were various colors of: Silver, Black, White, etc.).
I would estimate that throughout the day I spoke with about a dozen people. Some happened to be driving by the mall and noticed the cars, some were already going to the mall for other reasons and noticed the cars, the remaining few (about 3 or so) actually looked up the event online and came specifically for the show. All of the discussions were positive–I may have even sold an EV or two (perhaps even an FFE–there was a gentleman and his friend who were really interested in everything about the FFE).
If you’re still reading this far, you’re probably thinking: Enough blabbing already! More pictures. Ok here is the Jet Electrica:
Here are the converted electric bicycles: (These were very popular with everyone taking at least one for a spin.)
Finally, some wide shots:
On the whole everyone seemed to agree that it was a good turnout (given the fact that the date changed only two days ago) and it was much more visible being at a popular mall right by the busiest entrance.